The Q1 2025 Gaming Ad Snapshot offers a genre-by-genre look at the most viewed mobile game ads in North America and Europe.
This snapshot, based on 3,600 high-performing creatives, covers key trends in ad formats, network usage, and geo-targeting across Casual, Hyper-casual, Mid-core, and Hardcore games.
You’ll also find creative breakdowns, visual data charts, and curated previews of standout ads from each genre.
Built using MarketIQ, GameAnalytics’ Ad & Market Intelligence platform, this snapshot is designed to inform both creative and UA strategies.
